
2025 PRODUCT ROADMAP
1
Overview of our six strategic focus areas
Review of completed initiatives from the first half of 2025
Upcoming developments organized by theme
Preview of early-stage initiatives for 2026
Discussion and next steps
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
2
Extending our reach to additional retailers and platforms
Growing our international presence in key markets
Enhancing workflow and operational capabilities
Innovative formats to drive engagement and conversions
Advanced measurement and performance tracking
Additional enhancements to optimize platform value
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
3
New self-service capability for Target, Best Buy, Costco, Home Depot, and Ulta
Successfully launched support for Amazon Canada
Implemented major platform enhancements
Added specialized campaign types for specific business needs
Enhanced measurement capabilities for campaign performance
H1 deliveries have focused on retail expansion, operational efficiency, and measurement, setting the foundation for our H2 roadmap.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
4
Launch of self-service campaigns on Target, with potential promotional pricing available.
Enables brands to run self-serve influencer campaigns on Target.com, expanding our retail ecosystem beyond Amazon.
Target's integration expands our platform's reach to one of America's largest retailers, providing brands with new audience opportunities.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
5
Launch of self-service campaigns on Best Buy, with potential promotional pricing available for electronics and technology brands.
Expands retail reach to Best Buy with direct activation, giving tech-focused brands a specialized platform for influencer marketing.
The Best Buy integration opens new opportunities for electronics, gaming, and home appliance brands to leverage targeted influencer content.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
6
Integration of Costco's retail platform into our self-service campaign ecosystem, allowing brands to activate influencer marketing directly on Costco.com.
Adds Costco as a retail partner for campaign execution, reaching the valuable membership-based consumer segment.
Costco's loyal customer base and unique retail model provide brands with access to high-value consumers with strong purchase intent.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
7
Integration of Home Depot's e-commerce platform into our self-service campaign infrastructure, enabling home improvement and DIY brands to launch influencer campaigns.
Allows activation of campaigns on HomeDepot.com, reaching a targeted audience of home improvement enthusiasts and professionals.
The Home Depot integration creates specialized opportunities for brands in categories like tools, building materials, home decor, and garden supplies.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
8
Integration of Ulta Beauty's e-commerce platform with our self-service campaign infrastructure, enabling beauty and personal care brands to launch influencer marketing initiatives.
Enables self-service campaigns on Ulta.com, providing specialized reach for beauty, skincare, and personal care brands.
Ulta's integration creates new opportunities for beauty brands to leverage authentic influencer content with a highly engaged audience.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
9
Launch of self-service campaigns on Chewy, with potential promotional pricing available for pet care brands and products.
Expands platform support for pet category brands, enabling specialized campaigns targeting pet owners and enthusiasts.
The Chewy integration will provide pet brands with access to a dedicated platform with high purchase intent from pet owners.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
10
Strategic expansion of our self-service campaign capabilities to include two major retail powerhouses: Lowes for home improvement and Sephora for premium beauty, significantly broadening our retail ecosystem.
Enables brands to extend their reach across specialized retail environments, creating targeted marketing opportunities in the lucrative home improvement and high-end beauty sectors where consumer purchase intent is exceptionally strong.
These strategic integrations unlock powerful new marketing channels for category-specific brands, with Lowes providing access to DIY enthusiasts and home professionals, while Sephora connects brands with beauty-conscious consumers seeking premium products and experiences.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
11
Launch of Momentum campaigns for Amazon France, with localized creator networks and French-language campaign capabilities.
Enables French market expansion via localized campaigns, helping brands establish and grow presence in this key European market.
The France expansion includes localized creator recruitment, content guidelines adaptation, and full translation of the platform interface.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
12
Launch of Momentum campaigns for Amazon Germany, with German-speaking creator networks and localized campaign infrastructure.
Supports market penetration in Germany via localized influencer campaigns, addressing Europe's largest consumer market.
The Germany expansion includes recruiting German-speaking creators, adapting content guidelines for cultural relevance, and localizing the platform interface.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
13
Launch of Momentum campaigns for Amazon Italy, with Italian-speaking creator networks and localized campaign infrastructure.
Enables entry into the Italian market through customized campaigns, addressing this culturally distinct European market.
The Italy expansion includes building an Italian creator network, adapting content guidelines for cultural relevance, and localizing the platform interface.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
14
Launch of Momentum campaigns for Amazon Canada, with localized creator networks and bilingual (English/French) campaign capabilities.
Expands campaign capability into Canada for broader North American reach, facilitating cross-border marketing strategies.
The Canadian expansion provides brands with access to the country's unique consumer market, with optional bilingual campaign capabilities.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
15
Download credit purchase and campaign proposal forms directly through Momentum, streamlining the procurement process.
Simplifies procurement and speeds up campaign setup by eliminating manual form requests and reducing administrative overhead.
This feature includes customized forms with auto-populated company information and seamless integration with finance approval workflows.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Access details from your proposal once your campaign is scheduled through the dedicated Proposal tab in the campaign interface.
Provides full visibility into campaign specifications and expected outcomes, ensuring alignment between proposal and execution.
This feature maintains a permanent record of campaign specifications, enabling easy reference and accountability throughout the campaign lifecycle.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Generate invoice and buy credits directly via platform, with integrated payment processing and automatic credit allocation.
Streamlines billing and accelerates scheduling by eliminating manual invoicing steps and reducing payment processing time.
The system includes enterprise billing options with payment terms, PO tracking, and integration with major procurement systems.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Duplicate campaigns with one click, preserving all settings, targeting criteria, and creative brief elements from the original campaign.
Saves time for repeat and scaling campaigns by eliminating the need to recreate campaign parameters for similar initiatives.
The tool includes customization options to adjust specific parameters while maintaining core campaign elements, ideal for multi-phase or recurring campaigns.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Track credit usage, invoices generated, and campaigns scheduled through a comprehensive financial management interface.
Improves financial transparency for campaign budgeting, enabling better resource allocation and spend tracking.
The ledger includes exportable reports for finance teams, historical spending patterns, and credit utilization forecasting.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
20
Schedule campaigns before product goes live, with synchronized activation tied to product availability dates.
Ensures Day 1 momentum and launch coordination, maximizing the impact of new product introductions.
This capability includes automated product availability checking and contingency planning for launch date adjustments.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
21
In-app access to guides, best practices, and support, with searchable knowledge base and contextual assistance.
Provides always-on support within the platform, reducing reliance on customer success for routine questions.
The Help Center includes video tutorials, step-by-step guides, best practice examples, and live chat support during business hours.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
22
Summary of all campaigns across the company, filterable by brand, retailer, and status, with unified performance metrics.
Gives brand teams unified visibility across all activity, facilitating better coordination and resource allocation.
The dashboard will include customizable views for different stakeholders, automated reporting, and trend analysis across campaigns.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
23
Momentum supports 'next day' launch for campaigns with <2,000 creators, with accelerated review and activation processes.
Enables fast-turnaround activations for time-sensitive opportunities and responsive marketing needs.
This capability will include streamlined approval workflows, expedited creator matching, and priority fulfillment for qualifying campaigns.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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AI-driven suggestions based on your product catalog, identifying high-potential SKUs and optimal campaign parameters.
Helps brands identify and activate top SKUs automatically, optimizing marketing spend and increasing campaign effectiveness.
The system will analyze historical performance, competitive positioning, and seasonal trends to identify optimal campaign opportunities.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
25
Improved usability and guidance for proposal creation, with intuitive workflows and contextual assistance throughout the setup process.
Simplifies campaign setup for faster time to launch, reducing friction and potential errors in the campaign creation process.
The redesigned interface will include step-by-step guidance, intelligent defaults, and real-time validation to ensure campaign success.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Control how creator orders are distributed over time, with visual timeline editing and customizable pacing options.
Gives brands greater control over pacing and fulfillment, enabling strategic alignment with other marketing activities.
The editor will offer predefined distribution patterns and custom configurations to match specific campaign goals and supply chain capabilities.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Generate stakeholder-friendly proposal decks from Momentum, with customizable templates and automatic data visualization.
Enables easy sharing and alignment pre-launch, streamlining internal approvals and stakeholder communications.
The export feature will include brand-customizable templates, auto-generated performance projections, and comparison with previous campaigns.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
28
Seamless integration with the BazaarVoice platform that automatically syndicates authentic reviews generated through ProductWind campaigns to multiple retail partner sites.
Eliminates manual review syndication processes, significantly expanding the reach and impact of creator content across retail partner ecosystems while maintaining brand consistency.
The integration will feature automated review submission workflows, synchronized content moderation standards, and comprehensive cross-platform analytics to track syndicated content performance and ROI.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Download SEO, reviews, and benchmarking data in comprehensive PDF reports with visualizations and analysis.
Simplifies campaign reporting and knowledge transfer, enabling easier sharing of results with stakeholders.
The reporting system will include customizable report templates, executive summaries, and detailed appendices for different stakeholder needs.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
30
Filter, favorite, and download content from library, with advanced search capabilities and bulk management options.
Improves usability and accessibility of content assets, enabling more effective content repurposing and management.
The enhanced library will include AI-powered content tagging, performance metrics for each asset, and integration with major DAM systems.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
31
Use Brand Advocates to collect feedback and market insights, with customizable questionnaires and structured data collection.
Enables data-driven product optimization by gathering authentic user feedback from engaged community members.
This campaign type includes quantitative and qualitative feedback options, competitive benchmarking, and sentiment analysis.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Campaigns aligned to key events to gain early visibility, with optimized timing and content guidelines for seasonal relevance.
Boosts product discoverability ahead of high-traffic periods, establishing relevance before peak competition.
These campaigns include strategically timed content creation, retailer-specific optimization, and pre-event engagement strategies.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Boosts product discoverability ahead of high-traffic periods, establishing relevance before peak competition.
These campaigns provide an organic boost to your ASINs traffic and conversion on top of any paid advertising efforts by sendign the right signals to the retail algorithm.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
34
Campaigns aligned with Amazon Prime Day shopping behavior, with specialized content guidelines and strategic timing.
Maximizes visibility during Amazon's highest-traffic event, ensuring products capitalize on the surge in customer activity.
These campaigns include Prime-specific content strategies, pre-event seeding, and coordinated timing with promotional listings.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
35
Campaigns tailored for peak holiday periods, with specialized content guidelines and strategic timing for maximum impact.
Increases share of voice and conversion during competitive windows, ensuring visibility during the year's busiest shopping period.
These campaigns will include holiday-specific content strategies, pre-event seeding, and coordinated timing with promotional listings across retailers.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
36
Coordinate in-store campaigns with BOPIS (Buy Online, Pick up In Store) strategies, connecting digital and physical retail experiences.
Drives traffic to brick-and-mortar via digital activation, creating omnichannel engagement opportunities.
These campaigns will include store locator integration, in-store content creation guidelines, and geotargeting capabilities.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
37
Trigger campaigns when items come back in stock, with automated activation based on inventory availability signals.
Captures immediate SEO and awareness lift for replenished items, re-establishing momentum for previously unavailable products.
These campaigns will include inventory monitoring integration, rapid creator deployment, and messaging focused on availability and demand.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
38
Campaign format tailored for stock clearance, with specialized content guidelines and strategic creator targeting.
Accelerates inventory turnover for Born to Run SKUs, helping brands manage product lifecycle transitions.
These campaigns will include value messaging guidelines, limited-time offer emphasis, and targeting parameters optimized for conversion.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Download a one-page summary showcasing your campaign's key performance metrics, including creator impact, SEO improvements, and review acceleration.
Provides performance insights and campaign measurement in an easily shareable format for stakeholder reporting.
The summaries include executive-friendly visualizations, competitive benchmarking, and actionable insights for future campaigns.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
40
Connect your Amazon Advertising account for enhanced campaign coordination and performance tracking, with unified data visualization.
Provides holistic performance insights and campaign measurement across paid and earned media channels.
The integration will include campaign timing coordination, unified performance reporting, and cross-channel attribution modeling.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
41
Amplify campaign impact with targeted traffic acquisition at $0.30 per click, with flexible volume options and audience targeting.
Enhances campaign performance with guaranteed traffic, providing predictable visibility and conversion opportunities.
This add-on will include audience targeting options, real-time performance tracking, and integration with campaign analytics.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Access a CSV summary of all campaigns that your company has run on Momentum, including creators used and results from each campaign across all brands.
Provides comprehensive performance insights and campaign measurement for enterprise-level analysis and optimization.
The export includes standardized metrics across campaigns, trend analysis over time, and creator performance benchmarking.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
43
Benchmark your product's review acceleration against competitors to quantify the impact of ProductWind campaigns on review generation speed.
Provides concrete performance measurement for review acquisition, a critical factor in retail search visibility.
The benchmarking includes category-specific comparisons, competitor analysis, and prediction modeling for review growth.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
44
Track real-time campaign sales performance with integrated data from Amazon Seller or Vendor accounts, showing direct correlation with campaign activities.
Provides concrete ROI measurement and performance insights, connecting marketing activities to bottom-line results.
The dashboard includes pre/during/post campaign comparison, unit sales and revenue tracking, and conversion rate analysis.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Measure campaign impact by comparing product sales performance against your catalog baseline, particularly valuable for quantifying new product launch success.
Provides contextualized performance measurement, isolating campaign impact from broader market or brand trends.
The benchmarking includes product category normalization, seasonality adjustment, and new vs. established product comparisons.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
46
Track real-time traffic metrics for your campaign with integrated data from Amazon Seller or Vendor accounts, showing visitor patterns and engagement.
Provides visibility into consumer discovery and consideration, measuring campaign impact beyond sales conversion.
The dashboard will include visitor count, session duration, page views, and traffic source attribution with campaign correlation.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Measure campaign impact by comparing product traffic patterns against your catalog baseline, isolating campaign influence from broader trends.
Provides contextual performance measurement for traffic generation, a leading indicator of sales potential.
The benchmarking includes visit volume comparisons, engagement metrics, and traffic quality analysis versus category standards.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
48
Measure how campaigns for one product create an "SEO Halo effect" that improves organic search performance for similar products in your catalog.
Quantifies the extended benefits of campaigns beyond the target product, demonstrating broader catalog impact.
The analytics will include keyword position tracking, related product performance, and SEO value attribution across the catalog.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Comprehensive Return on Ad Spend calculation and tracking, connecting campaign investment directly to sales performance and revenue generation.
Provides clear financial performance measurement, enabling data-driven decisions about marketing investment allocation.
The analytics will include direct and attributed revenue calculation, time-to-payback metrics, and ROAS benchmarking against industry standards.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
50
Benchmark your product launch against the category median, with Unit Sales and Speed to Reviews compared to industry standards.
Quantifies the ROI of using ProductWind for product launches by providing objective comparison to standard launch performance.
The benchmarking will include category-specific performance standards, time-to-sales-velocity metrics, and review acquisition pace comparison.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
51
Access comprehensive SEO analytics and campaign recommendations at the product level, with detailed keyword performance and search visibility tracking.
Provides deep insights into search performance, a critical driver of product discovery and sales on e-commerce platforms.
The platform will include keyword ranking tracking, search impression share, competitive position analysis, and opportunity identification.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
52
Gain deeper insights into review patterns and impact with a comprehensive review analytics suite, including sentiment analysis and content themes.
Provides nuanced understanding of customer feedback and review performance beyond simple star ratings and counts.
The platform will include sentiment trend analysis, review content themes, keyword extraction, and competitive review benchmarking.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
53
Track your product's category visibility and search presence against competitors, with market share analysis for key search terms.
Provides competitive context for performance measurement, highlighting relative market position and opportunity areas.
The reporting will include competitive impression share, category rank tracking, search result presence analysis, and share trend tracking.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
54
SEO analytics display the predicted "without ProductWind" SEO impact to showcase the incremental improvement that campaigns deliver.
Isolates and quantifies the specific contribution of ProductWind campaigns to SEO performance improvements.
The analysis will include control group comparison, regression modeling for "what if" scenarios, and attribution of keyword position improvements.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
55
Special pricing tiers for low average selling price products, with adjusted creator compensation and campaign parameters.
Improves ROI and access for value brands, making influencer marketing viable for products with lower price points.
This pricing model includes tiered ASP brackets, volume incentives, and alternative content requirements tailored to value products.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
56
Earn a referral bonus when you invite teammates to join Momentum, with automated tracking and reward fulfillment.
Drives user growth and internal adoption by incentivizing existing users to expand platform usage within their organization.
The program will include personalized invitation links, onboarding assistance for new users, and credit-based rewards for successful referrals.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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$10 Brand Advocates for campaigns with 1,000+ creators (one-time offer), representing significant savings for large-scale activations.
Encourages larger campaigns at promotional pricing, enabling brands to experience the impact of mass-scale creator deployment.
This promotional pricing includes special onboarding for high-volume campaigns and enhanced analytics to measure scaled impact.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Automate campaign setup, influencer targeting, and spend allocation (Client testers welcome)
Integrate paid media, influencer, and retail signals into one attribution model
Forecast review growth, traffic, and revenue lift before campaign launch
Real-time syndication to non-Amazon retailers (Limited participation available)
Join the beta for new retailer integrations (Limited spots available) - Enrollment: Feb-Apr 2026
Alpha program open for AI-driven campaign optimization - Enrollment: Jan-Mar 2026
Early beta access to cross-platform review syndication - Enrollment: Apr-Jun 2026
Beta testers for combined analytics dashboard - Enrollment: May-Jul 2026
📢 Now enrolling for Alpha & Beta programs – contact your Customer Success Manager to participate.
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Your insights drive our product development. Share your thoughts on our roadmap initiatives and help shape our priorities.
Get early access to innovations like AI Campaign Auto-Pilot, Retail Syndication API, and Direct Credit Purchase System.
H2 2025: Retail expansion and attribution engine programs
H2 2025: AI campaign features and predictive analytics
Contact your Customer Success Manager to participate or provide feedback
2025 PRODUCT ROADMAP
PROPRIETARY & CONFIDENTIAL
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Enabling Leading Brands to Market to the Retail Algorithm